But, there is next time, so thank you so much. First, it is important to take a look at a few statistics that highlight the current housing market. We recently won a couple of awards and now looking at this, I see how I could have communicated better by thanking all of our customers. Then, you may want to share information you learn in these business journals with your potential client. I also have a feed on my site that gives them helpful real estate tips and tidbits that they can scroll through to their hearts content. It can be easy to make mistakes along the way, but with the right mindset and a willingness to, Read More What I Would Do If I Started My Real Estate Business Over AgainContinue, As a real estate agent, finding new leads and potential clients is an essential part of your job. You start out your messaging with lets stay in touch and just checking in on you and going forward you bring value. If you throw a great party, you definitely want to put this to work for you. When they got the postcard, they called me. Sample Influence Letter. This is one of the easiest ways that you can dramatically expand your sphere of influence. These are people that know you, and just because of that, you have some influence on them. Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. When one of your neighbors puts their home up for sale, youll immediately get an email with all the listing information and photos of the home. Jason and his team take a letter of the alphabet each week and call the SOI contacts accordingly. You can do this by adding value coming from contribution and giving them something they want. These letters are a 180 degree turn away from the old "Here I am, help me get more clients" style There are disadvantages to this traditional use of Listing E-Alerts. That's a good letter! Why not get deep once in a while? For example, if you get a referral from someone who is in your sphere of influence, make sure you send them a thank-you note. You will be shocked with the answers youll get. You dont have to be a suited-and-booted business exec to have a great network. Congratulations, Lori! You may get another referral in the future, growing your sphere of influence. Phone: 205-263-9600 Theres short-term business and there is this big long-term business potential. coaching programs is right for you? Instead of posting about politics or another crazy cat video, take a minute to share a story about a recent win or revelation in your real estate business. Share your reason for becoming a Realtor. Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! And time is something busy agents are short on. You say, hey, shame on me, because I should have reached out to you sooner. How low interest rates are and what a great time to buy it is? Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. Now that you know you DO have a sphere of influence, lets take a look at whos in it. With all the talk about working your sphere of influence, 88 programs, organizing a million mailers, spending nights and weekends networking or prospecting, etc., it can be easy to fall into the belief that growing your sphere of influence is hard, time-consuming work. I've been trying to decide what to do with it - I thought of mailing the newspaper article out to my 2010 clients with a note thanking them for helping me achieve this goal. For brand new agents a simple Excel spreadsheet will do the job.. But you do need to step up and own your role as a Realtor which also happens to be the best possible thing you can do for your real estate business. As a member of the(name)Multiple Listing Service, I now have access to information about homes for sale and sold, average prices, and market trends in(name the area your MLS covers). When he and his team finally took his coachs advice to expand their SOI (which at the time consisted of just 279 names), their business jumped from $0-$90 million in just 4 years. If you have a friend you usually chat with via WhatsApp, itd be weird to call her up on business and start asking her about whether she knows anyone who needs to buy a home. Together, we can make this year your best yet! No matter who you are or where youre from, if youve ever interacted with another human being, you HAVE a sphere of influence. Im so glad we got it and Im thrilled with the aggressive negotiation we achieved on that, saving you even more money., Ring your bell on that sale because you worked hard on it. If so, just be a little more intentional whenever you log on. Learn more at AgentDominator.com, Getting more referrals with the $500 Certificate letter, Postcards drive seller leads to your open house. In 2012 he shifted his focus to work exclusively with real estate agents, helping them dominate listings in geographic farming, past clients, and commercial properties. March 04, 2012 08:13 AM. The personal client letter is one of the real estate letters going to seller leads who have done a transaction with you. Put yourself in your contacts shoes. But, I thought, no better time than right now. You may also want to include a gift card to the local coffee shop or other gift. Great way to phrase the letter - saying thanks to the client is always a must! Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. Given that the vast majority of people in the younger generation are looking for a house to help themmake room for their pets, this is something that you may find yourself doing regularly. Eliminate those distressing gaps in income - stay in front of prospects and assure a steady income stream by using professionally written real estate letters. Script #1 - Recent Clients & Professional Connections, I hope all is well! These include: What this means is that the current real estate market is volatile at best. its also more effective. If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. Listing E-Alerts can also be referred to as Search Updates or Auto-Prospecting. Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. Go the extra mile and do this for any member of your SOI who gives you a referral, whether theyre a past client or not. Check out these 5 practical tips for growing your sphere with social media. And that's an uncomfortable idea for many of us. Most CRMs make it easy to set up email drip campaigns to go out to relevant segments of your list (in Follow Up Boss we use Action Plans to help keep it simple). If you are a seasoned real estate agent, then you know who is most impressed by your work. Theres really no right or wrong way to segment your list. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. Real estate letters to clients samples help with R. This is a great way for you to demonstrate that you are knowledgeable about the local area. Their new listing or recent sale? But if you do it right? Go to your business page and click at the top where it says "Ad Center.". Then, you need to make sure that you pay special attention to your ideal client. See if there is anyone who should be receiving marketing pieces as a part of your tip of a marketing plan. Here's a letter recently sent out by one of my faithful readers. Love it Jennifer. By properly using Listing E-Alerts, along with these real estate email templates, you will have an easy channel of communication with your SOI. Contacting your SOI in a way that feels natural is not only more cost efficient (mailers can be pricey!) Never Stop Networking 2. We are going back to the basics. Now that we are living in more uncertain times, we are presented with an opportunity to reopen the line of communication between ourselves and our sphere of influence contacts. They already know you. If people are always seeing you on Facebook, Instagram, etc., youll likely be the first one they think of when they, or anyone they know, is ready to buy or sell. Save my name, email, and website in this browser for the next time I comment. Oops! Take our customer, Justin Seeby for example. There are 3 primary ways to get your name out there. Its a common issue, and sometimes when times are good, it doesnt feel necessary. Sometimes, we connect with individuals electronically; however, they are not receiving our regular emails and marketing tools. Remember, you dont have to harass your SOI with daily sales calls. The idea of condensing all your personal relationships into a spreadsheet summed up by a 3-letter acronym sounds cold at best, immoral at worst. 240-408-4002 contact@homeactions.net One of the best ways to improve your sphere of influence in real estate is to build deeper connections with the people you already know. By the way, this is not MY yay-me letter - it's from one of my readers; I'm just sharing it as a good example. The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! and they're yours for free. Its forcing real estate professionals to pivot their business and make some changes. Take a few minutes to really get to know them. Recent clients and professional connections are always a great place to start.. Yes, it is true that most people use the internet when they are looking for products and services that they require. Your note/comment is definitely going in my "keeper" file!! Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. You need to make sure you take full advantage of this tool by maximizing the reach of your digital marketing campaign. But, as I always say - with ANY prospecting technique - if it doesn't feel right to you - DON'T do it!!! 2023 ActiveRain, Inc. 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Therefore, you should try to attend networking events, even if they are virtual. Great post !! Follow up with them after the event. A few common questions people ask include: Your sphere of influence our first to everyone who is in your network, personal and professional, who values your opinion. Any new listings that come onto the market will be instantly emailed to your buyer. If you take a look at the market at this time last year, you will quickly realize that nothing lasts forever. Didja' See Me on the News (or in the paper)? It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. It wont be like that for long. (Honestly, this ones worth a watch!). But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. In contrast to customer acquisition and individual sales, relationship marketing aims to build resilient connections between the customer and the brand, according to Neil Patel. Good iedea on using and award and sharing it with your soi. It's a fabulous opportunity to very subtly remind your sphere that you're competent and confident AND give them a chance to congratulate you on whatever it is you're telling them about which can open up the door to conversations! If they are not receiving them, they are not actually in your sphere of influence. Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. If youre a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation. We do coach our clients on these lead generation tactics. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Here's why: older homeowners respond very well to snail mail delivered by the good old USPS. and Pensacola Beach real estate A Simple Definition to Get You Started. Isn't that the epitome of pitchy, pushy or even ho-hum (after all - who cares about ME?). And they are provided free through your Multiple Listing Service (MLS). One type of ad that has been shown to be very effective is a messenger ad. Youll be coming from contribution, providing value, and staying in front of them without a whole lot of effort (or money). Maybe you have one of your latest videos on your blog on the front, or maybe its an offer that you can do a free consultation. Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform. 1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask! Make sure your Pinterest account includes your SOI contacts by inviting your Facebook friends to connect on Pinterest. Even though this is a great tool for staying in touch with family members and friends, this is also an essential business tool that you have to use. ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). I stay in touch with my people, past present and to come, with a monthly . I like this example Jennifer. You may be under the impression that phone calls are an annoyance. Every year, the National Association of produces a survey of home buyers and home sellers. Ill be happy to do the research and get back to you quickly. If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate.
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