Cheryl Maeder

Cheryl Maeder was born in Elmwood Park, New Jersey.   In her early 20s moved to Zurich, Switzerland, where she studied photography at Zurich University of the Arts.  After 8 years in Switzerland, Maeder returned to United States & opened her studio in San Francisco, where she photographed international advertising & fashion campaigns. Maeder transitioned from photographing fashion models to photographing real women. Her photography work became the inspiration for the Dove Campaign on “Real Women, Real Beauty” which transformed the way women are viewed in the global media.  In 2005, she relocated her studio to the Miami area & deeply immersed herself into filmmaking & fine art. Maeder’s investigations into video & installations expanded her world. Through the exploration of new technologies, opportunities for creative collaborations have occurred for large-scale public art video installations.

Maeder was selected for PBS Project Filmmaker funded by the National Endowment for the Arts, where her film is currently being televised on PBS nationally.  Maeder’s work is in permanent museum collections-Frost Museum, Miami, exhibited internationally-The Louvre Museum, Paris, San Francisco Museum of Modern Art, Cooper Union, New York & Norton Museum, Palm Beach, Fl.  Her photographs and films are exhibited at major art fairs-Art Miami, Scope Art Fair, New York, Art London, Art Shanghai; and a solo exhibition at Miami International Airport.

Submerge

“Submerge explores the relationship we human beings have with the environment, both in the personal and the universal context.  We are not separate from the Earth. The human body contains 70% of water fluids and the oceans waters cover more than 70% of the Earth itself.  Water represents our connectedness to the Earth and to each other.  Submerge is the courage and willingness to take the conscious leap into the depths of the Waters of the Soul.”

I Am Climate Change

“Every day around the world, Climate Change is a major topic of debate; politically, environmentally, agriculturally and socially. This short satire film transports the audience through the viewpoint of Climate Change.

La Mer

“On summer weekends as a child, my mother and father would drive my brother, sister and I, from our suburban New Jersey home to Jones Beach, Long Island.  Sitting in the back seat of our car, I felt whisked away as if to a foreign, beautiful land. From grey, concrete buildings, shopping malls, and endless storefronts, crossing the George Washington Bridge, passing the Statue of Liberty, and finally coming to this endless body of water called the Atlantic Ocean.  There before us, sunlit and sparkling like a thousand precious jewels, was the ocean bathed by the brilliance of the sun.  I sat in the car mesmerized and opened the windows to breathe in the salty ocean air.  This to me was freedom and magic.  Now, years later, the Ocean still has this effect on all my senses.”